Create Content for Search, Not Just Aesthetics: Pinterest is a search engine, not just a social media platform.
Focus on:
- What users search for
- Trending seasonal topics
- Evergreen content that’s always in demand (recipes, beauty tips, home decor, etc.)
Tip: Use Pinterest’s autocomplete suggestions and Pinterest Trends to plan your content calendar.
Use a Pillar-Cluster Model: Post content in clusters around a core topic.
Example (Health niche): Pillar: “Meal Prep for Weight Loss”
Cluster Pins:
- “5-Day Low Carb Meal Prep”
- “Grocery List for Meal Prep”
- “Easy Meal Prep for Busy Moms”
Interlink Pins to each other and the same blog post or category page.
Design Click-Worthy Pins: Pinterest rewards engagement (clicks, saves, close-ups).
Pin Design Tips:
- Use bold, vertical designs (1000×1500 px)
- Add text overlays with headlines
- Include a clear CTA (Call to Action): “Get Recipe”, “Download Now”, “See Full List”
- Stick to branded colors and fonts for recognition
Tools: Canva, Adobe Express, or Tailwind Create.
Leverage Fresh Pins: Pinterest favors new, unique image URLs — even if linked to the same content.
Strategy:
- Make 5+ different pin designs for the same blog post
- Change headline wording, image, and layout
- Schedule them weeks apart
Post Seasonal & Timely Content in Advance: Pinterest users plan early.
for exampe Ramadan/Eid 4–6 weeks before, Back to School (Mid-July)
Use Pinterest Trends to time it perfectly.
Make Use of Idea Pins (for reach): Idea Pins (multi-page story-like pins) get massive organic reach.
Use them for:
- Tutorials or step-by-step content
- Before/after makeovers
- Lists (e.g., “3 Self-Care Ideas for Moms”)
You can’t link directly, but they build brand trust and followers
Curate Boards Around Your Niche:
- Name boards with searchable keywords (“Boho Living Room Ideas”, not “My Decor Stuff”)
- Create niche-specific boards for every blog category or service
- Re-pin related high-quality content (not just your own)
Optimize Every Pin for Pinterest SEO:
Use keywords in:
- Pin title
- Pin description
- Board name
- Alt text (if uploading via your blog)
- Image file name (before uploading)
Example:
Pin Title: “Healthy Lunch Ideas for Office – Quick & Easy!”
Description: “Looking for healthy lunch recipes for work? These easy, meal-prep-friendly ideas are perfect for busy weekdays. Keto, vegetarian & low-carb options included!”
Batch Create & Schedule Pins:
Stay consistent without burning out.
Strategy:
- Use Tailwind to schedule 1–2 weeks at a time
- Create 10-15 pins per batch across 2-3 content topics
- Mix original + curated content
Drive Blog Traffic & Capture Leads:
Use Pinterest not just to inspire—but to convert.
On your blog:
- Add Pin It buttons
- Embed relevant pins
- Offer free lead magnets (eBooks, checklists) to build email list
- Make sure your site is mobile-friendly (most Pinterest users are on mobile)
BONUS: Content Ideas by Niche
- Food/Recipes: Meal prep, diet-specific meals, quick dinners
- Fashion/Beauty: Outfit ideas, makeup tutorials, skincare tips
- Home/DIY: Room makeovers, decor ideas, organization tips
- Parenting: Kids activities, routines, baby care hacks
- Blogging/Business: SEO tips, Pinterest growth hacks, Canva tutorials
- Health/Wellness: Fitness routines, mental health tips, yoga flows
