Pinterest SEO (Search Engine Optimization) is the process of optimizing your Pinterest profile, pins, boards, and linked website to improve visibility in both Pinterest search and Google search. Since Pinterest is a visual search engine, applying SEO techniques helps your content appear in front of more users organically.
How Pinterest SEO Works: Pinterest uses a mix of:
- Keywords (titles, descriptions, board names)
- Visual data (image content & design)
- User behavior (clicks, saves, repins)
- Domain quality (linked website trust)
Pinterest SEO Strategy – Step by Step:
Do Keyword Research: Use Pinterest’s search bar like a keyword tool:
- Type your topic and see autocomplete suggestions
- Check “Related searches” bubbles under search results
- Use tools like: Pinterest Trends (https://trends.pinterest.com), Google Keyword Planner
Example: If your blog is about healthy eating, keywords may include
- “healthy dinner recipes”
- “easy meal prep”
- “keto snacks”
- “low carb recipes”
Optimize Your Profile:
- Use your main keyword in your display name and bio
- Example: Sarah | Healthy Recipes & Meal Prep Ideas
- Add a keyword-rich bio like: Sharing quick & healthy recipes, weekly meal prep ideas, and low-carb food tips!
Create SEO-Friendly Boards: Use keywords in board names (not creative or vague titles), Add keyword-rich board descriptions, Fill each board with 20+ relevant pins to give context
Design & Optimize Pins:
- Use a 2:3 vertical ratio (e.g., 1000 x 1500 px)
- Add text overlay with relevant keywords
- Include your brand name or website
- Use engaging and clear images
Pin Title & Description Tips:
- Include primary keywords naturally
- Add related secondary keywords
- Use hashtags sparingly (1–3 max)
Consistently Post Fresh Pins:
- Pinterest favors new, original pins (even if they link to the same blog post)
- Schedule pins using tools like Tailwind
- Aim for at least 3–10 pins per day
Enable Rich Pins:
- Rich Pins pull data from your website (like blog title, recipe details, etc.)
- This boosts context, credibility, and click-through rate
- You can validate and apply here: https://developers.pinterest.com/tools/url-debugger/
Claim Your Website: Go to Settings > Claim > Claim your website, Gives you analytics, attribution, and boosts your content authority.
Track Performance: Use Pinterest Analytics to check:
- Top-performing pins
- What users are saving or clicking
- Adjust strategy based on what’s working
Bonus Pinterest SEO Tips:
- Add keywords in image ALT tags on your blog
- Use Pinterest-friendly featured images on blog posts
- Add a Pin It button on your blog images
- Embed pins into blog posts for SEO and engagement
